pewag pushes further business expansion in Norway

pewag establishes a sales entity in Norway to serve the Norwegian market directly with specially developed snow chains

pewag has been serving the Norwegian market with snow chains for decades and has so far sold more than 350,000 snow chains in Norway through, amongst others, its sales partner Flom AS, which also sold the blue-colored pewag studded ladder chains.

Rob Bekkers, CEO of the traction chains business unit of the pewag group: “Due to the increasing demand for high quality traction chains, we are pleased to be active in Norway with our own branch. This means that we can also offer our successful product, the blue pewag studded ladder chain, with even better service." The new sales location pewag Norway serves the entire market from the Oslo area. In addition, pewag has set up its own logistics processes and warehouse for Norway to ensure short distribution channels and customer-oriented service.

Product development adapted to market conditions

The winter conditions in Norway pose great challenges for many road users on the roads and in rough terrain. In Norway, snowfall is massive in the winter months and roads are often only cleared in sections. In order to be able to offer even better traction on snow and ice, pewag has developed special chains for the Norwegian market. The so-called studded ladder chains are equipped with special stubs - pewag’s patented star studs® - that provide a secure hold even on extreme snow and ice tracks. These star studs® offer a larger surface and are core-hardened using a special process. Thanks to the improved wear resistance, the chain lasts longer and guarantees maximum traction over a longer period of time. In addition to snow chains, pewag also sells net chains for use in agriculture, transport and forestry. In the future, the product portfolio for the Norwegian market will be further expanded, extended with new developments, and tailored even more precisely to customer needs.